SEO sounds freightening to those who don’t know much about it.  It can be pretty complex, but it is really just made up of simple tasks.  Here is one of those tasks, that if used on your site, may improve your SERP. 

Internal Page Links are links from inside a website to another page inside the same website.  The menu at the top of the page is nothing more than a series of specially formatted page links.  If you click on “privacy”, for example, it will take you to http://www.liveofftheweb.com/blog/privacy.   An in-text link is one that is embedded into one or more words in the sentence.  Using the same example, “privacy” you can see I have made this one into an in-text, internal page link.

The best use of this tactic is to connect the keyword a page with the same keyword in the title.

Google gives some credibility to internal links in the menus and blog-roll type features, but it gives a much heavier credibility to those inside the text content.

This is one of many, many things you can do to improve your SERP!

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Filed under: Internet Marketing Practices • SEO

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